The latest insights from marketing and product design How important is it for a premium automotive brand to be perceived as a powerful innovator? What product innovations make a car truly desirable for customers? And how important is price when it comes to the actual purchase decision? Questions like these are about customer perceptions and form the focus of joint research by the University of St.Gallen and the BMW Group in the field of Customer / Premium / Marketing. Running under the umbrella of our Customer Foresight Centre, these collaborations will allow the latest insights from research and science to be integrated into a range of marketing and product design-related areas. Guest lecturers To ensure the successful transfer of knowledge and technologies, the University of St.Gallen and BMW Group have made guest lectures a fundamental component in their research partnership. Career opportunities As well as including talks by guest lecturers, delivered as part of the University of St.Gallen teaching programme, our collaborations open up career opportunities for students and graduates looking to enter employment within the BMW Group.