Master in Marketing Management (MiMM)

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From MSC to MiMM

In the last few years, radical change has affected not only society and the economy (think digitalisation), but also a variety of relevant job profiles. In order to do justice to these developments, the MSC will be renewed by means of a fundamental reform in autumn 2019 and will thus become the new Master’s programme in Marketing Management (MiMM). Current students can find further information about the reform in the StudentWeb.


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