Compulsory courses
| Course |
ECTS |
Language |
Term |
Introduction to Marketing Management
|
4
|
G+E |
Autumn |
| Consumer Behaviour and Methods |
6
|
G+E |
Autumn |
| Applied Research Project I |
4
|
G+E |
Autumn |
Marketing Management
|
4
|
G+E |
Spring |
Marketing Functions
|
4 |
G+E |
Spring |
| Applied Research Project II |
4
|
G+E |
Spring |
| Applied Research Project III |
4
|
G |
Autumn |
Before the reform in 2019 (is no longer offered)
The previous MSC curriculum (German and English) had the following structure:
Compulsory courses
| Course |
ETCS |
Language |
Term |
| Customer Value and Communication Management I |
6 |
G+E |
Autumn |
| Consumer Behaviour and Market Research |
6 |
G+E |
Autumn |
| Applied Research Project I |
4 |
G+E |
Autumn |
| |
|
|
|
| Customer Value and Communication Management II |
6 |
G+E |
Spring |
| Applied Research Project II |
4 |
G+E |
Spring |
| |
|
|
|
| Applied Research Project III |
4 |
G+E |
Autumn |