Courses (New with Autumn 19)
|
ECTS |
Language |
Term |
| |
|
|
|
Track Customer
|
|
|
|
| Exploring Consumer Culture through Qualitative Methods |
4 |
E |
Autumn |
| Judgment and Decision Making |
4 |
E |
Autumn |
| Buyer Psychology |
4 |
E |
Spring |
Machine Learning for Marketers
|
4 |
E |
Spring |
Web Data & Digital Analytics
|
4
|
E |
Spring |
| |
|
|
|
Track Company Insights
|
|
|
|
Customer Experience Management
|
4 |
E |
Spring |
Return on Marketing
|
4 |
E |
Spring |
Customer Oriented Leadership
|
4 |
E |
Autumn |
Tourismus- & Destinationsmarketing
|
4 |
G |
Spring |
Geschäftsmodellinnovation in disruptiven Zeiten
|
4 |
G
|
Spring |
Advanced Brand Management
|
4 |
E |
Autumn |
| |
|
|
|
Track Functions
|
|
|
|
Sales Force Management & B2B Marketing
|
4 |
E |
Spring |
Cross Media
|
4 |
G
|
Autumn |
Action Learning in Retail Marketing
|
4 |
G
|
Autumn |
Programmatic Advertising
|
4 |
E |
Spring |
Retailing Innovations
|
4 |
G
|
Spring |
Influencer Marketing
|
4 |
G
|
Autumn |